/ads:linkedin

Run an inline audit on a LinkedIn Ads account with 9 focused checks. LinkedIn has the highest CPCs in paid social, so efficiency is critical.

Quick Start

Copy/agileflow:ads:linkedin <account-data>                # LinkedIn Ads audit

The 9 Checks

Output

You receive:

• LinkedIn Score (0-100)
• Check results - Pass/fail for all 9 checks
• Key recommendations - Top priorities to improve
• LinkedIn-specific tips - Platform best practices

Account Data Needed

Provide details about your LinkedIn Ads:

• Insight Tag installation status
• Campaign objectives and budget
• Audience targeting (industry, job title, company size)
• Lead Gen Form usage vs landing page
• CRM integration status
• Content types tested (image, carousel, video)
• Performance metrics

Example format:

LinkedIn Ads Setup
- Campaigns: 3 (lead gen focus)
- Daily budget: $100/campaign ($300 total)
- Audience: Job titles "Product Manager, VP Product"
- Using landing pages, no Lead Gen Forms
- No CRM integration set up

LinkedIn-Specific Context

LinkedIn has unique characteristics that matter for optimization:

Budget Reality:

• CPCs: $5-15 for Sponsored Content
• At $50/day minimum: ~3-10 clicks/day
• Monthly: ~100-300 clicks
• At 5% conversion rate: ~5-15 leads/month
• Minimum viable budget for lead gen: $100/day recommended

Lead Gen Forms vs Landing Pages:

• Lead Gen Forms: 10-30% conversion rate (pre-filled data)
• Landing Pages: 2-5% conversion rate
• Always test Lead Gen Forms first on LinkedIn

Audience Targeting:

• Industry alone is too broad (millions of people)
• Always layer with job title or function
• Company size matters (Enterprise vs SMB)
• Seniority levels (Director+) vs individual contributors

Example Usage

Basic Audit

Copy/agileflow:ads:linkedin "LinkedIn: 3 campaigns, $50/day each. Using Lead Gen Forms. Job title targeting: 'VP Sales', 'Sales Director'. No CRM integration yet."
# Returns: LinkedIn Score with key recommendations

Detailed Audit

Copy/agileflow:ads:linkedin
# Paste detailed account setup and performance metrics
# Returns: Full 9-check audit with recommendations

Expected Improvements

By implementing recommendations:

• 2-3x improvement in conversion rate using Lead Gen Forms vs landing pages
• 15-25% improvement in conversion rate with tighter audience targeting
• Automatic lead routing through CRM integration
• Better ABM results with company-targeted campaigns

LinkedIn Best Practices

Lead Gen Forms (Recommended)

• LinkedIn pre-fills with profile data (first name, email, company)
• Conversion rate 10-30% vs 2-5% for landing pages
• Form abandonment much lower
• Data quality excellent (LinkedIn verified)
• Lead time-to-CRM: minutes vs hours for landing pages

Content Types

• Single Image: Highest CTR, lowest engagement
• Carousel: Good engagement, good form fills
• Video: Highest engagement, good CTR

Audience Targeting Best Practices

• Always combine industry + job title (not just one)
• Start with 50K-500K audience size (not smaller)
• Test Lookalike audiences from customer list
• Layer with company targeting for B2B
• Matched audiences work well for retargeting

CRM Integration

• Leads should sync within minutes, not hours
• Zapier if native integration not available
• Real-time sync prevents manual export
• Enables lead scoring and nurturing

Tips

• Lead Gen Forms > Landing Pages - Always test Lead Gen Forms first
• Audience precision matters - LinkedIn is expensive, target tightly
• Budget for 2-4 weeks ramp - Need data before scaling
• Test content types - Video often performs best but takes more effort
• CRM integration mandatory - Leads are only valuable if they reach sales

Related Commands

• /ads:audit - Full multi-platform audit
• /ads:plan - Campaign planning for B2B
• /ads:budget - LinkedIn budget optimization