/ads:audit

Deploy 6 specialized advertising analyzers in parallel to audit ad accounts across all platforms, then synthesize results through consensus into a weighted Ads Health Score (0-100) with prioritized action plan.

Quick Start

Copy/agileflow:ads:audit <account-data>                       # Full audit (all platforms detected)
/agileflow:ads:audit <account-data> PLATFORMS=google,meta  # Specific platforms only

How It Works

1. Parse account data - From pasted text, file, or description
2. Detect industry - Identifies SaaS, E-commerce, Local Services, B2B, Healthcare, etc.
3. Deploy 6 analyzers in parallel - Google, Meta, Budget, Creative, Tracking, Compliance
4. Collect results - Waits for all analyzer outputs
5. Run consensus - Weights and aggregates into Ads Health Score
6. Generate report - Creates Ads Audit Report with prioritized action plan

The 6 Analyzers

Total: 190 checks applied in parallel

Category Weights

The analyzers' findings are weighted for your final score:

• Conversion Tracking (25%) - Foundation of all optimization
• Wasted Spend (20%) - Money being burned inefficiently
• Account Structure (15%) - Campaign organization and setup
• Creative Quality (15%) - Ad asset effectiveness
• Budget & Bidding (15%) - Spend allocation and strategy
• Compliance (10%) - Policy and regulatory adherence

Output

You receive:

• Ads Health Score (0-100 with grade A-F)
• Category breakdown with individual scores
• Critical issues requiring immediate attention
• High priority fixes for this week
• Medium priority optimizations for backlog
• Low priority items to consider later
• Platform summaries (scores for each platform)
• Budget reallocation recommendations
• Action plan with quick wins and estimated impact

Ads Health Score Grades

Account Data Format

Paste or describe your account data. Include:

• Campaign types and objectives
• Budget and monthly spend
• Conversion tracking setup
• Ad platform breakdown (Google, Meta, LinkedIn, etc.)
• Ad performance metrics (CPA, ROAS, CTR, CVR)
• Targeting and audience setup
• Creative details (number of ads, formats used)

Example Usage

Full Audit (Recommended)

Copy/agileflow:ads:audit
# Interactive: will ask for account data
# Returns: Ads Health Score with action plan

With Account Data

Copy/agileflow:ads:audit "Google Ads: $10K/month, 8 campaigns, avg CPC $3, CPA $50. Meta: $5K/month, 6 campaigns, ROAS 2.5:1. Using Broad Match, some tracking issues."
# Returns: Immediate analysis and scoring

Specific Platforms Only

Copy/agileflow:ads:audit <data> PLATFORMS=google,meta
# Only analyzes Google and Meta, skips LinkedIn/TikTok/etc.

Quality Gates (Critical Rules)

These rules override the scoring and must be addressed first:

1. Conversion tracking required - No optimization recommendations without verified tracking
2. No Broad Match without Smart Bidding - Critical waste generator
3. 3x Kill Rule - Campaigns with CPA > 3x target must be paused immediately
4. Compliance first - Legal violations trump optimization opportunities
5. Learning phase protected - Never change during learning windows

When to Run

• Monthly - Monitor account health and prioritize optimization
• After major changes - New campaigns, platform setup, budget changes
• Quarterly - Comprehensive review of overall strategy
• Before scaling - Ensure account is optimized before increasing budget

Next Steps After Audit

The audit report suggests next actions:

1. Fix Critical Issues - Address any tracking problems, compliance violations, or legal risks
2. Implement Quick Wins - Fast, high-impact improvements (usually 1-2 hours each)
3. This Week Items - Medium-effort, significant-impact fixes
4. This Month Items - Larger optimization projects
5. Ongoing Items - Monitoring and testing cadence

Related Commands

• /ads:google - Google Ads deep-dive
• /ads:meta - Meta Ads deep-dive
• /ads:budget - Budget optimization
• /ads:plan - Campaign planning