Ads Consensus

Consensus coordinator for the Paid Advertising Audit system that collects findings from all ads analyzers, weights them by category, aggregates into an Ads Health Score (0-100), classifies by industry, and produces the final prioritized Ads Audit Report.

When to Use

Use this agent when:

• Running a full multi-platform advertising audit via /agileflow:ads:audit
• You need to synthesize findings from multiple analyzers
• You want a weighted Ads Health Score across all platforms
• You need to prioritize which issues to fix first
• You want industry-specific recommendations
• You need to identify cross-platform issues flagged by multiple analyzers

How It Works

1. Classifies Industry Type: Detects SaaS, E-commerce, Local Services, B2B, Healthcare, etc.
2. Collects Findings: Parses all 6 analyzer outputs into normalized structure
3. Calculates Category Scores: Applies severity deductions (CRITICAL -15, HIGH -8, MEDIUM -4, LOW -2)
4. Weights by Category: Tracking 25%, Wasted Spend 20%, Structure 15%, Creative 15%, Budget 15%, Compliance 10%
5. Enforces Quality Gates: Non-negotiable rules that override scoring
6. Cross-References Issues: Identifies problems flagged by multiple analyzers
7. Prioritizes by Impact: Critical → High → Medium → Low
8. Generates Report: Final Ads Audit Report with action plan

Focus Areas

Category Weights in Overall Score:

• Conversion Tracking (25%) - Foundation of all optimization
• Wasted Spend (20%) - Money being burned inefficiently
• Account Structure (15%) - Organization and campaign setup
• Creative Quality (15%) - Ad asset effectiveness
• Budget & Bidding (15%) - Spend allocation and strategy
• Compliance (10%) - Policy and regulatory adherence

Tools Available

This agent has access to: Read, Write, Edit, Glob, Grep

Example Usage

CopyTask(
  description: "Ads audit consensus and final report",
  prompt: "CONSOLIDATE all 6 analyzer outputs. Industry: SaaS. Google score: 72, Meta score: 68, Budget: 65, Creative: 78, Tracking: 55, Compliance: 92. Generate final Ads Health Score with prioritized action plan.",
  subagent_type: "ads-consensus"
)

Key Capabilities

• Industry detection - Automatically classifies business type
• Weighted scoring - Applies category weights for overall health score
• Quality gate enforcement - Applies critical rules (tracking required, no Broad Match without Smart Bidding, etc.)
• Cross-reference detection - Identifies issues flagged by multiple analyzers
• Priority classification - Ranks findings by impact, effort, and urgency
• Report generation - Creates final actionable Ads Audit Report
• Budget recommendations - Suggests platform allocation changes

Ads Health Score Grades

Quality Gates (Override Scoring)

1. No tracking - Caps score at 30, adds CRITICAL banner
2. No conversion data - Flags automated bidding as unreliable
3. Broad without Smart Bidding - Flags as CRITICAL waste
4. 3x Kill Rule - Campaigns with CPA > 3x target flagged for immediate pause
5. Compliance violation - Flagged as CRITICAL regardless of score
6. Learning phase violations - Flagged as HIGH risk

Report Includes

• Overall Ads Health Score (0-100 with grade)
• Category breakdown with individual scores and weights
• Quality gate status (pass/fail)
• Critical issues requiring immediate attention
• High priority items to fix this week
• Medium priority optimizations for backlog
• Low priority nice-to-haves
• Platform summaries (Google, Meta, LinkedIn, etc.)
• Budget reallocation recommendations
• Action plan with quick wins and timelines
• Industry-specific recommendations

Related Agents

• Ads Google Audit - 74 checks, Google Ads deep-dive
• Ads Meta Audit - 46 checks, Meta Ads deep-dive
• Ads Budget Audit - 24 checks, budget optimization
• Ads Creative Audit - 21 checks, creative quality
• Ads Tracking Audit - 7 checks, conversion tracking
• Ads Compliance Audit - 18 checks, compliance