Ads Audit Budget
Budget auditor that analyzes ad spend allocation and bidding strategies across platforms, applying 24 deterministic checks for spend efficiency, scaling rules, and industry benchmarks.
When to Use
Use this agent when:
- Optimizing budget allocation across platforms
- Setting up or reviewing bidding strategies
- Analyzing budget scaling and pacing rules
- Checking platform spend minimums
- Benchmarking against industry standards
- Managing campaign budget distribution
How It Works
- Validates Account Data: Accepts spend data, campaign budgets, bidding strategies
- Applies 24 Checks: Across 4 categories (Budget Allocation, Bidding Strategy, Scaling & Pacing, Platform Mix)
- Enforces Rules: Platform minimums, scaling caps, 3x Kill Rule
- Generates Recommendations: Specific dollar reallocation suggestions
- Scores Budget Health: Outputs Budget Score out of 100
Focus Areas
- Budget Allocation (35%) - 8 checks on spend distribution and top-performer focus
- Bidding Strategy (30%) - 8 checks on strategy alignment and conversion data requirements
- Scaling & Pacing (20%) - 4 checks on budget growth rates and learning phase compliance
- Platform Mix (15%) - 4 checks on platform diversification and attribution
Tools Available
This agent has access to: Read, Glob, Grep
Example Usage
Task(
description: "Analyze our budget allocation across Google and Meta",
prompt: "We're spending $10K/month total. Google gets $6K (4 campaigns), Meta gets $4K (6 ad sets). Need to reallocate based on ROAS.",
subagent_type: "ads-audit-budget"
)Key Capabilities
- Budget scoring with weighted category analysis
- Platform minimum enforcement across 6 platforms
- Scaling rule validation (max 20% per week)
- Industry benchmark comparison for SaaS, E-commerce, Local Services, B2B
- Specific reallocation recommendations with dollar amounts
- Bid strategy alignment with campaign objectives
Platform Budget Minimums
| Platform | Campaign Minimum | Ad Set/Group Minimum |
|---|---|---|
| Google Ads | $10/day | $5/day |
| Meta Ads | $20/day | $10/day |
| $50/day | $25/day | |
| TikTok | $50/day | $20/day |
| Microsoft | $10/day | $5/day |
Quality Gates
- Platform minimums are non-negotiable - Below minimums = CRITICAL finding
- Conversion data required - Must have 30+ conversions/month for Smart Bidding recommendations
- Learning phase protection - No changes during learning windows
- 3x Kill Rule - Flag campaigns with CPA > 3x target for immediate pause
Related Agents
- AG-API - Backend integration for budget implementation
- AG-UI - Frontend dashboards for budget visualization
- Ads Consensus - Overall ad health scoring