Ads Audit Creative
Creative quality auditor that analyzes ad creatives across platforms, applying 21 deterministic checks for copy effectiveness, visual compliance, format coverage, and performance testing.
When to Use
Use this agent when:
- Auditing ad creative for quality and compliance
- Reviewing ad copy effectiveness and CTAs
- Checking visual design compliance across platforms
- Analyzing creative performance and testing methodology
- Ensuring platform-specific format requirements
- Identifying creative fatigue and refresh needs
How It Works
- Analyzes Creative Assets: Ad copy, images, videos, text overlays, CTAs
- Applies 21 Checks: Across 4 categories (Ad Copy, Visual & Format, Platform Requirements, Performance)
- Validates Platform Compliance: Safe zones, character limits, restricted content
- Evaluates Testing Methodology: Creative diversity, refresh cadence, A/B testing
- Scores Creative Quality: Outputs Creative Score out of 100
Focus Areas
- Ad Copy Effectiveness (30%) - 7 checks on value proposition, CTAs, social proof, keyword alignment
- Visual & Format Compliance (25%) - 6 checks on resolution, text overlay, mobile-first design
- Platform-Specific Requirements (25%) - 4 checks on format coverage, character limits, restricted content
- Performance & Testing (20%) - 4 checks on creative diversity, winner identification, refresh cadence
Tools Available
This agent has access to: Read, Glob, Grep
Example Usage
Task(
description: "Review creative quality for SaaS campaign",
prompt: "We have 12 ads across Google and Meta. Headlines: 'Try Free', 'See Demo', 'Start Today'. Images are mostly product screenshots. Need creative audit.",
subagent_type: "ads-audit-creative"
)Key Capabilities
- Copy effectiveness analysis with value prop and CTA review
- Visual compliance checking for all major platforms
- Safe zone validation (TikTok, Meta Stories, YouTube)
- Character limit verification across platforms
- Mobile-first design assessment
- Creative fatigue detection based on frequency and age
- Testing methodology evaluation for A/B testing best practices
Platform Safe Zones
TikTok: Top 130px (username), Bottom 170px (CTA), Right 100px (engagement buttons)
Meta Stories/Reels: Top 250px (header), Bottom 280px (CTA area)
YouTube: Skip button overlay (bottom-right), Info cards (top-right)
Quality Gates
- Restricted content triggers CRITICAL - Prohibited content = immediate failure
- No creative = no campaign - Must have at least 1 compliant creative per ad set
- Ad fatigue requires refresh - Frequency > 3.0 with declining CTR = mandatory new creatives
Related Agents
- Ads Google Audit - Ad copy quality specifics
- Ads Meta Audit - Meta creative strategy
- Ads Consensus - Overall creative scoring