Ads Audit Tracking

Conversion tracking auditor that analyzes tracking implementation across all ad platforms, applying 7 critical checks that form the foundation of all paid advertising optimization.

When to Use

Use this agent when:

• Verifying conversion tracking is properly implemented
• Checking tag installation across platforms
• Validating event deduplication and attribution
• Auditing privacy compliance (consent mode, ATT)
• Assessing data freshness and quality
• Setting up server-side tracking backup
• Diagnosing why ad optimization isn't working

How It Works

1. Audits Tag Installation: All platform tags firing on correct pages
2. Validates Event Setup: Conversion events properly configured
3. Checks Deduplication: No double-counting between browser and server events
4. Verifies Attribution: Consistent attribution model across platforms
5. Confirms Data Freshness: Conversion data flowing within 24 hours
6. Validates Privacy: Consent mode and privacy framework implementation
7. Checks Server-Side Backup: At least one platform using server-side tracking

Focus Areas

The 7 critical checks:

1. Platform tags installed - All active platform tags fire on all landing pages
2. Conversion events defined - Primary conversion actions configured per platform
3. Event deduplication - No double-counting between Pixel + CAPI or similar
4. Cross-platform attribution - Consistent attribution model across all platforms
5. Data freshness - Conversion data flowing within last 24 hours
6. Privacy compliance - Consent mode/ATT framework implemented
7. Server-side backup - At least one platform with server-side tracking (CAPI, offline import)

Tools Available

This agent has access to: Read, Glob, Grep

Example Usage

CopyTask(
  description: "Verify conversion tracking setup",
  prompt: "We're running ads on Google and Meta but seeing discrepancies in reported conversions. Google shows 150 conversions, Meta shows 200. Need tracking audit.",
  subagent_type: "ads-audit-tracking"
)

Key Capabilities

• Platform-specific tag verification (Google, Meta, LinkedIn, TikTok, Microsoft, YouTube)
• Event configuration validation with proper conversion mapping
• Deduplication checking for browser + server-side events
• Attribution model consistency across platforms
• Data freshness monitoring with real-time validation
• Privacy compliance verification (GDPR, CCPA, iOS ATT)
• Server-side tracking assessment (CAPI, offline import, sGTM)

Platform Tags Required

Quality Gates (Absolute Rules)

1. If T-1 fails for ANY platform → entire audit gets CRITICAL flag - "You cannot optimize what you cannot measure"
2. If T-2 fails → no bidding strategy recommendations are valid - Block all automated bidding recommendations until fixed
3. Never recommend optimization without verified tracking - This overrides ALL other findings

Why Tracking Matters

Without accurate tracking:

• Automated bidding algorithms optimize toward noise
• ROAS/CPA reporting is unreliable
• Budget allocation decisions are based on bad data
• Every other optimization is built on sand

Related Agents

• Ads Google Audit - Google tracking specifics
• Ads Meta Audit - Meta tracking specifics
• Ads Consensus - Overall tracking scoring