/ads:landing

Audit a landing page for paid advertising effectiveness. Analyzes the page for conversion rate optimization factors that directly impact ad campaign performance.

Quick Start

Copy/agileflow:ads:landing https://example.com/offer           # Audit landing page

What It Checks

The audit applies 15 checks focused on paid advertising conversion optimization:

Output

You receive:

• Landing Page Score (0-100)
• Category breakdown - What's working, what needs improvement
• Critical issues - Must-fix problems blocking conversions
• Quick wins - Easy improvements with high impact
• Message match analysis - Does page deliver on ad promise
• CRO suggestions - Specific improvements with expected lift
• Mobile analysis - Mobile-specific experience assessment

Account Data Needed

Just provide the URL:

Copy/agileflow:ads:landing https://example.com/landing-page

The tool will fetch and analyze the actual page content.

Performance Expectations

Core Web Vitals targets (Google's ranking factors):

• LCP (Largest Contentful Paint): < 2.5 seconds
• FCP (First Contentful Paint): < 1.8 seconds
• CLS (Cumulative Layout Shift): < 0.1

Conversion Optimization Checklist

Above the Fold (Immediate)

• Clear headline that matches ad copy
• Single, prominent CTA button
• No scroll required to see primary offer
• Mobile-responsive on all devices

Trust & Credibility

• Customer testimonials or reviews
• Trust badges or certifications
• Customer logos or press mentions
• Clear company/contact information

Form Optimization (If Applicable)

• Minimal fields (< 5 for lead gen, < 8 for signups)
• Progress indicator for multi-step forms
• Clear error messaging
• Mobile-optimized form fields

Message Alignment

• Ad headline matches page H1
• Ad promise reflected in body copy
• Ad value proposition stated prominently
• No discrepancies between ad and page

Technical Performance

• Page loads in < 3 seconds
• Images optimized and lazy-loaded
• No broken links or 404 errors
• SSL certificate active (HTTPS)

Example Usage

Analyze Offer Page

Copy/agileflow:ads:landing https://example.com/free-trial
# Returns: Score with CRO recommendations

Compare Multiple Pages

Copy/agileflow:ads:landing https://example.com/offer1
/agileflow:ads:landing https://example.com/offer2
# Returns: Scores for both pages to identify best performer

Expected Improvements

By implementing the recommendations:

• 10-25% improvement in conversion rate from optimization
• Faster load times improve both conversions and Google ranking
• Better message match reduces bounce rate
• Trust signals increase conversion confidence
• Mobile experience improves mobile conversion rate (typically <30% of conversions currently)

A/B Testing Recommendations

Based on the audit, you might want to test:

1. CTA placement - Above fold vs after scroll
2. Form fields - Reduce from current count by 1-2 fields
3. Headline clarity - Make value prop more prominent
4. Trust signals - Add/remove social proof elements
5. Mobile layout - Optimize specifically for mobile

Performance Impact by Fix

When to Run

• Before launching ad campaign - Ensure landing page is optimized before spending
• After A/B testing - Audit winning variation
• Performance decline - If conversions drop, landing page may be issue
• Monthly - Keep pages optimized as standards evolve
• Before scaling budget - Don't scale until landing page optimized

Tips

• Mobile first - 70%+ of traffic is mobile, optimize for phones
• Speed matters - Every 1 second of load time = 7% conversion drop
• Message match is critical - If ad says "free trial" but page says "demo", you lose conversions
• Trust signals work - Testimonials and badges increase conversion 5-10%
• Test, don't guess - Use actual data to decide what matters

Related Commands

• /ads:audit - Full ads audit (includes landing page analysis)
• /ads:plan - Campaign planning with landing page strategy
• /code:review - Technical review of page implementation