/ads:creative

Run a creative quality audit across all ad platforms using 21 deterministic checks for ad copy effectiveness, visual compliance, format coverage, and performance testing.

Quick Start

Copy/agileflow:ads:creative <account-data>                # Cross-platform creative review

What It Checks

The audit applies 21 checks across 4 categories:

Output

You receive:

• Creative Score (0-100)
• Category breakdown with individual scores
• Specific findings - What's working, what isn't
• Compliance issues - Format, character limit, restricted content violations
• Performance assessment - Creative diversity, refresh needs, testing methodology
• Actionable improvements - Specific creative enhancements

Account Data Needed

Provide:

• Ad copy (headlines, descriptions, primary text)
• Creative assets (image specs, video details)
• Platform-specific formatting used
• Performance metrics (CTR, CPC, frequency)
• How often creatives are refreshed

Example format:

Google Ads Headlines:
- "Buy Our Product Today" (15 headlines total)
- "Free Trial for 30 Days"

Meta Ads Copy:
- 6 ad sets, 3 creatives each
- Images: 1200x628 all static
- Videos: None tested yet

Performance: CTR declining, frequency >3.5

The 21 Checks Explained

Ad Copy Effectiveness (7 checks)

• Clear value proposition in first headline
• Specific, compelling CTA (not just "Learn More")
• Social proof (numbers, testimonials, reviews)
• Urgency/scarcity for time-sensitive offers
• Keyword alignment in search ads
• Benefits emphasized over features
• Platform-appropriate length

Visual & Format Compliance (6 checks)

• Image resolution meets platform minimums (1080x1080+)
• Text overlay < 20% of image area
• Brand consistency across ads
• Mobile-first design (80%+ impressions are mobile)
• Key elements within safe zones
• Video specs (duration, aspect ratio, file size)

Platform-Specific Requirements (4 checks)

• Format coverage - All required formats (1:1, 4:5, 9:16, 16:9)
• Platform-native style - Doesn't look repurposed
• Character limits respected - All text within platform limits
• Restricted content compliance - No before/after, claims, etc.

Performance & Testing (4 checks)

• Creative diversity - 3+ distinct concepts active
• Winner/loser identification - Clear thresholds to pause/scale
• Refresh cadence - New creatives within last 30 days
• A/B testing methodology - Controlled tests with one variable

Example Usage

Basic Creative Audit

Copy/agileflow:ads:creative "Google Ads: 4 campaigns, 12 ad sets, 30 ads total. Mostly text ads, static images only. Using 'Click Here' CTAs. No video tested."
# Returns: Creative Score with specific improvement recommendations

With Detailed Creative Data

Copy/agileflow:ads:creative
# Paste detailed creative inventory with copy, specs, and performance
# Returns: Full creative audit with compliance and testing recommendations

Expected Improvements

By implementing the recommendations:

• 10-20% improvement in CTR through better copy and design
• Reduced ad fatigue through strategic refresh
• Compliance with all platform requirements
• Better testing with proper A/B methodology
• Creative reusability across platforms through format coverage

Platform-Specific Tips

Google Ads

• Responsive Search Ads (RSAs) need 10+ headlines and 3+ descriptions
• Use dynamic keyword insertion for relevance
• Ad extensions boost CTR (sitelinks, callouts, structured snippets)
• Test headline variations more than copy variations

Meta

• Video outperforms static images (2-3x better CTR)
• 1:1 (square) format most common, but test 4:5 and 9:16 too
• UGC-style content often beats polished ads
• Native-feeling ads perform better than overly designed ones

LinkedIn

• Longer copy (600 chars) gets more engagement than short
• Document Ads for thought leadership perform well
• Test professional vs casual tone
• B2B audiences respond to credibility signals

TikTok

• Video-only (no static images)
• First 3 seconds critical (before scroll)
• Native TikTok style beats polished ads
• Captions essential (80%+ watch without sound)

When to Run

• Monthly - Monitor creative health and refresh needs
• After hypothesis testing - Validate what's working before scaling
• Before scaling budget - Ensure creatives are strong before spending more
• Quarterly review - Comprehensive creative strategy assessment
• After performance decline - If CTR/CVR dropping, creative may be fatigued

Tips

• Fresh beats perfect - A decent new creative often outperforms an old high performer
• Test, don't guess - Use data to decide what works, not assumptions
• Platform matters - What works on Meta won't work on LinkedIn
• Mobile first - Design for phones first, desktop second
• Compliance first - No amount of performance matters if ad disapproved

Related Commands

• /ads:audit - Full multi-platform audit (includes creative)
• /ads:google - Google-specific creative checks
• /ads:meta - Meta-specific creative checks
• /content:write - Generate new ad copy ideas