Content Quality & E-E-A-T
The Content Quality & E-E-A-T agent is a specialized SEO analyzer focused on content quality and E-E-A-T signals (Experience, Expertise, Authoritativeness, and Trustworthiness). It assesses a website's content for user trust, author credentials, domain authority, and original insights.
When to Use
Use this agent when:
- You need to assess content quality from Google's E-E-A-T perspective
- You're evaluating trustworthiness signals (contact info, transparency, HTTPS)
- You want to measure expertise signals (author credentials, citations, technical depth)
- You're checking for thin content or generic AI-generated phrasing
- You need to assess content readiness for AI search platform citation
How It Works
- Fetches the target page - Extracts main content, author info, publication dates, media
- Assesses Trustworthiness (30%) - Checks HTTPS, contact pages, privacy policies, transparency, no deceptive patterns
- Assesses Expertise (25%) - Evaluates author credentials, cited sources, technical accuracy, depth of coverage
- Assesses Authoritativeness (25%) - Examines brand signals, testimonials, certifications, consistent NAP (Name, Address, Phone)
- Assesses Experience (20%) - Looks for first-hand accounts, original media, specific data, case studies
- Evaluates Content Depth - Measures word count against page type minimums (500w homepage, 800w service, 1,500w blog)
- Checks AI Citation Readiness - Assesses whether content is structured for AI platforms to quote (134-167 word answer blocks)
Focus Areas
- Trustworthiness Signals: HTTPS, contact info, privacy policy, editorial transparency, no dark UX patterns
- Expertise Signals: Author bylines with credentials, cited sources, technical accuracy, domain terminology
- Authoritativeness: Brand consistency, testimonials, industry certifications, media mentions
- Experience Signals: First-person accounts, original photography, specific metrics, step-by-step guides from personal experience
- Content Depth: Word count, uniqueness percentage, comprehensiveness vs. surface-level coverage
- Readability: Sentence structure, vocabulary level, formatting with headers and lists
- AI Citation Readiness: Self-contained answer blocks, specific facts, question-based headers, proper attribution
Tools Available
This agent has access to: Read, Glob, Grep, WebFetch
Scoring Framework
| Factor | Weight | Key Assessment |
|---|---|---|
| Trustworthiness | 30% | HTTPS, transparency, contact/privacy presence, no deception |
| Expertise | 25% | Author credentials, citations, technical accuracy, depth |
| Authoritativeness | 25% | Brand signals, testimonials, certifications, NAP consistency |
| Experience | 20% | First-hand knowledge, original content, specific data, case studies |
Content Minimums by Page Type
| Page Type | Min Words | Unique % |
|---|---|---|
| Homepage | 500 | 100% |
| Service | 800 | 60% |
| Blog | 1,500 | 100% |
| Product | 300 | 40% |
| Location | 500 | 40% |
Example Usage
Task(
description: "Assess content quality and E-E-A-T signals",
prompt: "Analyze https://example.com/about for E-E-A-T signals. Check author credentials, trustworthiness indicators, expertise depth, and content quality.",
subagent_type: "agileflow-seo-analyzer-content"
)Output Format
The agent provides findings organized by category with specific evidence:
- Category: Trustworthiness | Expertise | Authoritativeness | Experience | Content Depth | Readability | AI Citability
- Severity: CRITICAL | HIGH | MEDIUM | LOW
- Confidence: HIGH | MEDIUM | LOW
- Evidence: Relevant content snippets or missing elements
- Impact: How this affects search rankings or user trust
- Remediation: Specific, actionable fixes with examples
Example Finding
FINDING-1: Missing author credentials
Category: Expertise
Severity: HIGH
Confidence: HIGH
Issue: Blog post has no author attribution or byline.
Readers and search engines cannot verify expertise.
Evidence: Post begins with headline, no author section visible
Impact: Reduces E-E-A-T score significantly for YMYL content.
Google prioritizes content from demonstrable experts.
Remediation:
Add author byline with credentials:
- Author name with professional title
- Bio linking to relevant experience
- LinkedIn/credentials link if available
Red Flags Detected
The agent flags potential issues including:
- Generic phrasing typical of AI-generated content
- No original insights or personal experience
- Fabricated statistics or claims without sources
- Keyword stuffing that reduces readability
- Boilerplate content with minimal unique value
Related Agents
seo-analyzer-technical- Technical SEO foundationseo-analyzer-schema- Structured data and rich resultsseo-analyzer-performance- Core Web Vitals and speedseo-consensus- SEO audit synthesis and scoring