/seo:competitor
Analyze competitor pages and generate SEO-optimized comparison content with feature matrices and structured data.
Quick Start
/agileflow:seo:competitor https://you.com https://competitor.com # 1v1 comparison
/agileflow:seo:competitor https://you.com https://comp1.com https://comp2.com # Multi-competitorParameters
| Parameter | Required | Default | Description |
|---|---|---|---|
YOUR_URL | Yes | - | Your product/service page |
COMPETITOR_URL | Yes | - | Competitor page(s) to compare (1-3) |
How It Works
- Fetch all pages - Extract content, features, pricing, schema
- Build feature matrix - Compare side-by-side features
- SEO comparison - Analyze titles, descriptions, structure, schema
- Generate content - Create draft comparison page
- Generate schema - Ready-to-use JSON-LD with Product types
Example Usage
One Competitor
/agileflow:seo:competitor https://myproduct.com/pricing https://competitor.com/pricingCompare your pricing page with one competitor.
Multiple Competitors
/agileflow:seo:competitor https://myproduct.com https://comp1.com https://comp2.comCompare against 2 competitors side-by-side.
Output Format
# Competitor Analysis: MyProduct vs Competitor
---
## SEO Comparison
### Meta Elements
| Element | MyProduct | Competitor A | Competitor B |
|---------|-----------|-------------|-------------|
| Title | 58 chars - includes keyword | 52 chars - keyword present | 48 chars - weak |
| Meta Description | 156 chars - has CTA | 142 chars - descriptive | 135 chars - generic |
| H1 | "MyProduct vs Competitor" | "Why Choose Us" | "Comparison" |
### Schema Markup
| Type | You | Competitor A | Competitor B |
|------|-----|-------------|-------------|
| Product | Present | Missing | Missing |
| Organization | Present | Present | Present |
| Review/Rating | Missing | Present | Missing |
**Insight**: Competitor A has Review schema with 4.8 stars - opportunity for you.
### Content Metrics
| Metric | You | Competitor A | Competitor B |
|--------|-----|-------------|-------------|
| Word count | 2,100 | 1,850 | 2,400 |
| Images | 3 | 5 | 2 |
| Tables | 1 | 2 | 1 |
| Internal links | 4 | 8 | 3 |
---
## Feature Matrix
| Feature | MyProduct | Competitor A | Competitor B |
|---------|-----------|-------------|-------------|
| **Core Features** | | | |
| Basic dashboard | Yes | Yes | Yes |
| Advanced analytics | Yes | Yes | No |
| Custom reports | Yes | No | Yes |
| Team collaboration | Yes | Yes | Yes |
| API access | Yes | Yes | No |
| **Support** | | | |
| 24/7 support | Yes | Business hours | 24/7 |
| Chat support | Yes | No | Yes |
| Phone support | Yes | Yes | Yes |
| **Pricing** | | | |
| Free trial | 14 days | 7 days | 30 days |
| Starting price | $99/mo | $149/mo | $79/mo |
| Annual discount | 20% | 15% | 10% |
---
## Content Gaps
| Feature | Competitor Has | You Missing | Opportunity |
|---------|----------------|------------|-------------|
| Video tutorials | Comp A | ✗ | Create tutorial video |
| Customer reviews | Comp A (4.8★) | Only text testimonials | Add review schema + star rating |
| Bulk import | Comp B | ✗ | Document bulk import feature |
| Mobile app | Comp B | ✗ | Mention mobile compatibility |
---
## Generated Comparison Page
```markdown
# MyProduct vs Competitor: 2026 Detailed Comparison
## Overview
MyProduct and Competitor A are both popular solutions for [use case].
MyProduct excels in [area] with advanced analytics, while Competitor A
offers lower cost with strong [feature]. Competitor B falls short with
limited API access but offers the longest free trial (30 days).
This guide compares their features, pricing, and suitability for
different use cases, so you can make the best choice.
## Feature Comparison
[Feature matrix table from above]
## Pricing Breakdown
| Plan | MyProduct | Competitor A | Competitor B |
|------|-----------|-------------|-------------|
| Starter | $99/mo (14-day free) | $149/mo (7-day free) | $79/mo (30-day free) |
| Professional | $299/mo | $299/mo | $199/mo |
| Enterprise | Custom quote | Custom quote | Custom quote |
MyProduct offers best value for teams needing advanced analytics.
Competitor B has lowest baseline price but lacks key features.
## MyProduct Advantages
1. **Advanced Analytics Dashboard** - Deeper insights than competitors
2. **Team Collaboration** - Real-time sharing and commenting
3. **Custom Reports** - Export exactly what you need
4. **14-day Free Trial** - Longer than Competitor A (7 days)
## When to Choose Competitor A
If your primary needs are:
- Strong Google integration
- Lower base price ($149 vs $99)
- Established brand with large user base
## When to Choose Competitor B
If you prioritize:
- Absolute lowest cost ($79/mo)
- Longest free trial (30 days)
- Simplest interface for basic needs
## Verdict
**MyProduct is best for**: Teams needing advanced analytics and collaboration
**Competitor A is best for**: Budget-conscious single users with basic needs
**Competitor B is best for**: Organizations wanting to try longest before committing
---
## Comparison Matrix Summary
**MyProduct**: 8/10 features, $99/mo, most comprehensive
**Competitor A**: 7/10 features, $149/mo, established
**Competitor B**: 5/10 features, $79/mo, simplestGenerated Schema Markup
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "MyProduct vs Competitor A: Detailed Comparison",
"description": "Compare MyProduct and Competitor A features, pricing, and suitability",
"url": "https://myproduct.com/vs-competitor",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "Product",
"position": 1,
"name": "MyProduct",
"url": "https://myproduct.com",
"description": "Advanced analytics and collaboration platform",
"offers": {
"@type": "AggregateOffer",
"priceCurrency": "USD",
"lowPrice": "99",
"highPrice": "299"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"reviewCount": "245"
}
},
{
"@type": "Product",
"position": 2,
"name": "Competitor A",
"url": "https://competitor-a.com",
"description": "Budget-friendly analytics solution",
"offers": {
"@type": "AggregateOffer",
"priceCurrency": "USD",
"lowPrice": "149",
"highPrice": "349"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "1,200"
}
}
]
}
}SEO Recommendations
Quick Wins
-
Add Review/Rating schema - Competitor A shows 4.8 stars
- Collect and add customer reviews to your page
- Use Review schema to display in SERPs
- Impact: +30-50% CTR from star ratings
-
Improve title tag
- Current: 58 chars (good length)
- Better: Include keyword + benefit
- Example: "MyProduct vs Competitor A: Features, Pricing, & Comparison 2026"
-
Add customer testimonials
- Competitor A has advantages from social proof
- Add named, specific testimonials
- Include star ratings and reviewer credentials
Medium Priority
-
Add embedded comparison video
- 156% more citations for video content
- Show features side-by-side
- Walk through pricing comparison
-
Expand internal linking
- You: 4 links, Competitor A: 8 links
- Add 4 more contextual links to related pages
- Link to feature deep-dives and pricing
-
Add FAQ schema
- Common questions: "Why MyProduct vs Competitor?"
- Include detailed answers
- FAQ schema can trigger rich results
Long Term
-
Ongoing competitor monitoring
- Track when competitors change features
- Update your comparison regularly
- Monitor their ranking progress
-
Build original research
- Conduct surveys comparing products
- Include statistics in comparison page
- Link to full research methodology
-
Case study comparison
- Showcase customer success stories
- How MyProduct outperformed competitors
- Quantified results with metrics
Best Practices
- Be fair and accurate - Correct info only, no exaggeration
- Update regularly - Competitors change features; stay current
- Link to competitors - Shows confidence, helps user decision
- Highlight unique strengths - Don't just list features
- Answer key questions - "Why choose you?" directly
- Include pricing openly - Users research this most
- Add social proof - Reviews, ratings, testimonials
- Use schema markup - Rich results improve CTR
- Optimize for long tail - "X vs Y" keywords have high intent
- Monitor rankings - These pages often rank well, track position
Comparison Page Keywords
These high-intent keywords work well for comparison pages:
- "[Your product] vs [Competitor]"
- "[Competitor] vs [Your product]"
- "[Product] comparison"
- "[Product] vs [Competitor]: which is better"
- "[Competitor] alternative"
- "Best [category]"
- "[Competitor] vs [Alternative 1] vs [Alternative 2]"
Users searching these are ready to decide - high conversion intent.
Related Commands
/seo:page- Optimize your comparison page/seo:schema- Generate schema for rich results/seo:content- Content quality assessment/seo- SEO toolkit overview